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small business consultant

I work for a Saas company that provides help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses around the planet and whenever I explain to people what I do, I constantly get asked the same question “Given my background, how could I capitalize on this and make regular money from small business consulting? I am always prepared to give my opinion as I am privileged enough to spend best part of my day talking to small business owners and personnel eager to go into detail about their problems and needs.

Here is my advice which I hope you will find useful:

The digital world is the best way for finding customers and it makes it simple to speak to them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new methods and help them fix key challenges.

Information marketing – repurpose and sell your expertise to small businesses everywhere via the net

Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to construct superb material are readily available on the world wide web. Constructing a series of lessons in simple to use internet formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a small amount of time learning and practicing with the packages. material] that you can either sell or give away to get your target customer’s attention.

You should start by deciding what you want to achieve. Consultancy and Information marketing compliment each other and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be in demand by others then make a very short video to present yourself and your expertise to your target(s). Unless you know the potential client(s) exact problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting potential client(s). You should always focus on growing a list you can interact with and make sales to. Continual interaction with your list will help you discover people’s needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will unearth. If you would like to understand more about how to do this then follow any of the links in this article. I would be very glad to help you.